Digital marketing

How to measure and increase website conversion rates

For most businesses and individuals, the purpose of having a website is to get your potential customers to DO something. Whether that's to buy your product, enquire about your service or simply to raise awareness, every website owner has the objective to convert the visitor. The conversion rate of a website measures this objective. For eCommerce sites measuring the conversion rate is a little easier as the objective is usually to get people to buy (which can obviously then be measured by the number and value of transactions). For information websites and service…Read more

You can now exclude known bots from your Google Analytics reports

Google has announced a new feature within analytics that lets you filter out known bots and spiders from your website traffic results. Hooray! Bots and spiders are automated programmes that scan websites  – this includes search engine's own bots checking out your website for new articles etc, as well as the malicious ones who might visit for example to harbour your email address so they can spam you. Whilst there's currently no surefire way to stop the malicious ones visiting your website (without paying a lot of money for a list of bots's IP addresses and…Read more

11 Essential Ingredients Every Blog Post Needs

If you write your company blog but you're not managing to engage your audience, use this infographic by Copy Blogger as your new checklist before publishing: Highlights: Craft a magnetic headline. Open with a bang. Use persuasive words. Write damn good sentences. Insert killer bullet points. Create exquisite subheads. Tell a seductive story. Keep attention with internal cliffhangers. Choose an arresting image. Close with style. Be authentic.Read more

What Your Small Business Needs To Know About Pay Per Click Advertising

This infographic from Design Infographics is a nice little starter guide to using pay-per-click (PPC) advertising as part of your digital marketing mix: INFOGRAPHICS DETAILS: WHAT YOUR SMALL BUSINESS NEEDS TO KNOW ABOUT PAY PER CLICK ADVERTISING - Driving traffic to your website is a crucial part of increasing brand awareness and maximizing your business's sales. Unfortunately, attracting a large volume of visitors to your local business’s site quickly and on a limited budget can be difficult. - There a wide range of methods you can use to increase your site's traffic, and one…Read more