How to measure and increase website conversion rates
For most businesses and individuals, the purpose of having a website is to get your potential customers to DO something. Whether that's to buy your product, enquire about your service or simply to raise awareness, every website owner has the objective to convert the visitor. The conversion rate of a website measures this objective. For eCommerce sites measuring the conversion rate is a little easier as the objective is usually to get people to buy (which can obviously then be measured by the number and value of transactions). For information websites and service…Read more