How to measure and increase website conversion rates

For most businesses and individuals, the purpose of having a website is to get your potential customers to DO something. Whether that's to buy your product, enquire about your service or simply to raise awareness, every website owner has the objective to convert the visitor. The conversion rate of a website measures this objective. For eCommerce sites measuring the conversion rate is a little easier as the objective is usually to get people to buy (which can obviously then be measured by the number and value of transactions). For information websites and service…Read more

Google Analytics Tutorial for Beginners: How to use Google Analytics

Google Analytics Tutorial for Beginners: How to use Google Analytics The Google Analytics interface is very intuitive to use, but it's also huge! This tutorial from is a guide for complete beginners and shows you how to navigate Google Analytics to find the information you need about your website traffic. This guide is aimed at website owners who already have a Google Analytics account with the tracking code installed on the website. Step-by-step guide on how to view: Audience overview Number of visits ('Sessions') and number of visitors ('Users') Pages viewed and…Read more

You can now exclude known bots from your Google Analytics reports

Google has announced a new feature within analytics that lets you filter out known bots and spiders from your website traffic results. Hooray! Bots and spiders are automated programmes that scan websites  – this includes search engine's own bots checking out your website for new articles etc, as well as the malicious ones who might visit for example to harbour your email address so they can spam you. Whilst there's currently no surefire way to stop the malicious ones visiting your website (without paying a lot of money for a list of bots's IP addresses and…Read more

15 words to use in your email marketing subject line

Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!).  They used this data to discover which words - and the order of these words - in the subject line resulted in the highest open rates. Whilst there's no magic formula to the perfect email marketing subject line, the study concluded the following 15 'power words'. First word: Open % Change Last word: Open % Change Customer's first name 14.68% Invitation 9.45% 7.69% Introducing 7.36% We 5.87% A 4.09% Your / You / You!…Read more

Marketing metrics – measuring the success of your marketing campaign

Assessing the effectiveness of your marketing activities is essential. Every business owner knows that. So, when it comes to it, why are many small business owners struggling to accurately measure how well their marketing is performing? I believe it's partly because, when you really know your business, your 'gut' feeling about the performance of a particular campaign is often right. If your shop is busier the week you're running an advertisement in your local paper, it's probably no coincidence. But, what if, that same week you launched your new website and you sent…Read more