If you write your company blog but you’re not managing to engage your audience, use this infographic by Copy Blogger as your new checklist before publishing:

11 Essential Ingredients Every Blog Post Needs [Infographic]

Highlights:

  1. Craft a magnetic headline.
  2. Open with a bang.
  3. Use persuasive words.
  4. Write damn good sentences.
  5. Insert killer bullet points.
  6. Create exquisite subheads.
  7. Tell a seductive story.
  8. Keep attention with internal cliffhangers.
  9. Choose an arresting image.
  10. Close with style.
  11. Be authentic.