Social media marketing

social media marketingWhether you get your tweets and your posts confused and just need a few pointers, or you simply don’t have the time or inclination to manage online profiles for your business, social media marketing can help you to build your brand online…

With our social media marketing service, Goldilocks Marketing will create your profiles across the social media sites that will work for your business (Facebook, Twitter, Linked In, Google+, YouTube, Pinterest, Tumblr et al). We then maintain these for you, building your audience and engaging with them. Or we can teach you and/or your staff to manage your social media accounts successfully.

Social media marketing management:

Our service is personal. We don’t just automate scheduled posts and leave the account alone. We monitor the accounts and interact with your fans, we monitor news to ensure scheduled posts are appropriate because of current news and we tailor your messages to suit your audience and the platform.

Our social media management services include:

Account set-up

  • Agree objectives, branding, key messages & target audience for platform
  • Create company profile on platform
  • Build likes/follows through:
    a) research relevant people/businesses/groups
    b) liking/following other relevant people and businesses (organic) and
    c) implementing paid platform channels (paid)

Monthly social media management

  • Agree objectives, branding, key messages & target audience
  • Scheduling of month’s posts
  • Planning real-time posts and execute throughout month
  • Monitoring activity, including responding to engagement (returning follows, forwarding and responding to questions/enquiries), monitoring analytics, finding relevant groups/conversations.
Get in touch to discuss your social media marketing requirements…


Social media blogs

  • How to deal with internet trolls - I wrote an article couple of years ago on how to deal with negative comments on social media. My number one piece of advice was ‘don’t attempt to ignore or delete the negative comment’. I’m now updating that recommendation to include… Don’t feed the trolls. Posted by Becca We manage the social media accounts for a wide...
  • The Best Corporate Social Media Response of 2015 - Tesco’s response to this man’s tongue-in-cheek complaint about a missing rasher of bacon: In his post, Mr Roberts asked the retail giant what they intended to do “about this cruel act of betrayal.” A Tesco spokesperson replied: “Well, it sounds like you’ve gone through a whirlwind of emotions for a Sunday morning.”   See the...
  • Ten ideas for social media posts - Stuck for what to tweet or post? Here’s some inspiration with our 10 ideas for social media posts. 1 Daily/Weekly tips and advice Aim to use a regular slot to post a top tip from your industry. eg #EnergySavingTip replace just one old light bulb with an energy saving recommended one and reduce lighting costs by...
  • How to deal with negative comments on social media - Social media is a prime meeting place for you to interact with your customers. Most of the time it’s a positive place full of happy people. But, occasionally, people will use Facebook, Twitter, Linked In, Google+ and others to vent their frustration – whether justified or not – at your business. Here’s my strategy for...
  • How to reach more people on Facebook organically - Our Facebook page was running pretty smoothly. We had a good number of loyal fans, and people seeing – and engaging with – our posts. Then this happened:   The change in Facebook’s news feed and its resulting decline in page post views is pretty well documented, with page owners everywhere up in arms their...
  • Write a Winning Twitter Bio - Describing yourself in 160 characters or less isn’t easy. It’s not a lot of characters. But a strong Twitter bio should draw your potential followers in by letting them know who you are, what you do and where they can find out more. Here are my dos and don’ts for creating a strong bio on...
  • 10 steps to a successful Facebook competition - Running a Facebook competition can be a great way to promote your brand and increase engagement with new and existing customers. Here’s our ten steps to making your Facebook competition a success. 1. Set your objectives and your budget What do you want to achieve? Increased brand awareness? Promotion of a new product? More ‘likes’ on...
  • Social media sites compared - UK marketers rate networking sites in this scorecard of social media sites compared by DMA… In the first study of its kind, The DMA Social Media Council asked 171 UK marketers to score Facebook, Twitter, Linked In, Google+ and Youtube in three key areas: campaign planning, execution and optimisation. The resulting scorecard provides a unique insight into...
  • Increase Your Facebook Fan Engagement by 275% - With over 1.5 billion users worldwide, Facebook can a fantastic promotional tool for your business. But, once you’ve got likes, how do you engage with those fans? This infographic by Quicksprout gives some excellent tips…
  • 15 reasons why people unfollow you on Twitter - If you’re losing followers on Twitter, this infographic by DK New Media, based on data from Econsultancy, might help explain why…