For most businesses and individuals, the purpose of having a website is to get your potential customers to DO something. Whether that’s to buy your product, enquire about your service or simply to raise awareness, every website owner has the objective to convert the visitor. The conversion rate of a website measures this objective.
For eCommerce sites measuring the conversion rate is a little easier as the objective is usually to get people to buy (which can obviously then be measured by the number and value of transactions). For information websites and service providers without eCommerce, though, measurement can be tricky. And, without knowing what and how to measure, it’s virtually impossible to know how to increase website conversion rates.
This infographic from DPFOC outlines how website owners can dramatically increase their website conversion rate.