With our strategic marketing service, we will research your target markets, analyse competitors and identify new opportunities. A marketing plan starts with setting measurable objectives and realistic budgets with you. We will then write a bespoke and detailed strategic marketing plan to achieve those objectives, within your budget, over a set period of time (usually one year to five years).


marketing planning

Effective, integrated marketing planning

We include a step-by-step marketing plan which details the ‘who, what, where, when, how and why’. We then work with you to implement this plan, measuring targets and updating it along the way.


Marketing plan review

Already got a marketing plan?

Many businesses are already working to achieve a three or five-year business and marketing strategy. Unfortunately for some, this means market opportunities which were achievable at the time the marketing plan was written have changed.

We will review your marketing plan, including marketing carried out to date (for example assessing existing marketing materials such as your website, brochures and advertisements), and update this to reflect new or changed opportunities and how to target them effectively and profitably.

Get in touch to arrange your free consultation…

Marketing blogs

  • How to deal with internet trolls - I wrote an article couple of years ago on how to deal with negative comments on social media. My number one piece of advice was ‘don’t attempt to ignore or delete the negative comment’. I’m now updating that recommendation to include… Don’t feed the trolls. Posted by Becca We manage the social media accounts for a wide...
  • Ten marketing mistakes small businesses make - Owning a small business can be tough. As well as doing your day job, you have to take care of finance, HR, admin and marketing. Here’s ten marketing mistakes we’ve seen small businesses make, along with our tips on how to avoid them. Ten marketing mistakes small businesses make (and how to avoid them)  ...
  • 15 words to use in your email marketing subject line - Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!).  They used this data to discover which words – and the order of these words – in the subject line resulted in the highest open rates. Whilst there’s no magic formula to the perfect email marketing...
  • Should you run a competition to promote your brand? - Thinking about running a competition to promote your brand? This infographic, based on research by Tamba, might help decide if it’s right for you and your target audience. Key findings Competitions work well if your brand is aimed at 21 to 49 year olds. 78% of competition entries are from people between the ages of 21...
  • An Infographic of Infographics - An infographic is a popular way to deliver complex information to audiences without the need for text-heavy documents. We’re a big fan of them here at Goldilocks Marketing and were amused to see Junk Charts has analysed popular infographics to discover trends. We’re pretty on trend with our infographic design… Though we’re not sure if that’s...
  • Email marketing infographic – cheat sheet - This email marketing infographic by Marketo has some interesting facts and figures. Based on a survey of consumers and brands, it’s a good point of reference when planning your email campaign.
  • Marketing metrics – measuring the success of your marketing campaign - Assessing the effectiveness of your marketing activities is essential. Every business owner knows that. So, when it comes to it, why are many small business owners struggling to accurately measure how well their marketing is performing? I believe it’s partly because, when you really know your business, your ‘gut’ feeling about the performance of a...
  • Planning your email marketing campaign - In this article Rebecca Grainger, director of Goldilocks Marketing, gives us her top tips for email marketing planning, design and content. Timing: when to send your campaign This depends on who your audience is. Your website analytics may help with this decision – it makes sense to send your email at the most popular day...
  • Writing a strategic marketing plan - In this article Rebecca Grainger, director of Goldilocks Marketing, gives an overview of what marketing is, why it is necessary, the basics of writing a plan and how to measure its success. What is marketing? “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Chartered Institute of Marketing (CIM) Marketing means business...