Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!).  They used this data to discover which words – and the order of these words – in the subject line resulted in the highest open rates.

Whilst there’s no magic formula to the perfect email marketing subject line, the study concluded the following 15 ‘power words’.

First word:
Open % Change
Last word:
Open % Change
Customer’s first name14.68%
Invitation9.45%7.69%
Introducing7.36%
We5.87%
A4.09%
Your / You / You!4.07%6.20%
Year, eg. 20143.89%2.84%
Update3.69%
New3.26%
Month name, eg. June3.25%3.34%
Special / Specials2.75%2.08%
News1.31%2.22%
Sale / Sale!2.40%
Events1.97%
Offer / Offers1.86%

 

Conclusion: If you’ve got your recipient’s name – use it. They are more likely to open the email. Failing that, use pronouns (we, you/your) work well too.

Read the full article at Campaign Monitor