Owning a small business can be tough. As well as doing your day job, you have to take care of finance, HR, admin and marketing. Here’s ten marketing mistakes we’ve seen small businesses make, along with our tips on how to avoid them.

Ten marketing mistakes small businesses make (and how to avoid them)

ten marketing mistakes small businesses make (info graphic)

 

In summary, our top ten marketing mistakes small businesses make are:

1. Not knowing who your customers are and what they want
2. Underestimating the importance of online representation
3. Marketing frequency and inconsistency
4. No clear call to action
5. Failing to capture repeat customers
6. Failing to stand out from your competition
7. No marketing plan
8. Failing to measure marketing success (and failures)
9. DIY marketing
10. Assuming you don’t need marketing

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