Should you run a competition to promote your brand?

Thinking about running a competition to promote your brand? This infographic, based on research by Tamba, might help decide if it's right for you and your target audience. Key findings Competitions work well if your brand is aimed at 21 to 49 year olds. 78% of competition entries are from people between the ages of 21 and 49... And if you want to target employed people. Half of participants are full-time employees. If you run a contest, give people the chance to enter on social media, especially via Facebook and Twitter. 87% of people enter via…Read more