Planning your email marketing campaign

In this article Rebecca Grainger, director of Goldilocks Marketing, gives us her top tips for email marketing planning, design and content. Timing: when to send your campaign This depends on who your audience is. Your website analytics may help with this decision - it makes sense to send your email at the most popular day and time for visits to your website. Email marketing provider Mailchimp says more people open email during the day than at night. The most active time is between 2pm-5pm. More emails are sent during the week than on…Read more

Writing a strategic marketing plan

In this article Rebecca Grainger, director of Goldilocks Marketing, gives an overview of what marketing is, why it is necessary, the basics of writing a plan and how to measure its success. What is marketing? "The management process responsible for identifying, anticipating and satisfying customer requirements profitably." Chartered Institute of Marketing (CIM) Marketing means business decisions are based on what the customer actually wants and needs, rather than just selling what the business has to offer. As a business, you can use the concept of marketing to: Understand your customers’ needs Match your…Read more