For most businesses and individuals, the purpose of having a website is to get your potential customers to DO something. Whether that’s to buy your product, enquire about your service or simply to raise awareness, every website owner has the objective to convert the visitor. The conversion rate of a […]
Digital marketing
4 posts
Google has announced a new feature within analytics that lets you filter out known bots and spiders from your website traffic results. Hooray! Bots and spiders are automated programmes that scan websites – this includes search engine’s own bots checking out your website for new articles etc, as well as the […]
If you write your company blog but you’re not managing to engage your audience, use this infographic by Copy Blogger as your new checklist before publishing: Highlights: Craft a magnetic headline. Open with a bang. Use persuasive words. Write damn good sentences. Insert killer bullet points. Create exquisite subheads. Tell […]
This infographic from Design Infographics is a nice little starter guide to using pay-per-click (PPC) advertising as part of your digital marketing mix: INFOGRAPHICS DETAILS: WHAT YOUR SMALL BUSINESS NEEDS TO KNOW ABOUT PAY PER CLICK ADVERTISING – Driving traffic to your website is a crucial part of increasing brand awareness […]