Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!). They used this data to discover which words – and the order of these words – in the subject line resulted in the highest open rates. Whilst there’s no magic formula […]
email marketing
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This email marketing infographic by Marketo has some interesting facts and figures. Based on a survey of consumers and brands, it’s a good point of reference when planning your email campaign.
In this article Rebecca Grainger, director of Goldilocks Marketing, gives us her top tips for email marketing planning, design and content. Timing: when to send your campaign This depends on who your audience is. Your website analytics may help with this decision – it makes sense to send your email […]