For most businesses and individuals, the purpose of having a website is to get your potential customers to DO something. Whether that’s to buy your product, enquire about your service or simply to raise awareness, every website owner has the objective to convert the visitor. The conversion rate of a […]
marketing metrics
5 posts
Google Analytics Tutorial for Beginners: How to use Google Analytics The Google Analytics interface is very intuitive to use, but it’s also huge! This tutorial from goldilocksmarketing.co.uk is a guide for complete beginners and shows you how to navigate Google Analytics to find the information you need about your website […]
Google has announced a new feature within analytics that lets you filter out known bots and spiders from your website traffic results. Hooray! Bots and spiders are automated programmes that scan websites – this includes search engine’s own bots checking out your website for new articles etc, as well as the […]
Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!). They used this data to discover which words – and the order of these words – in the subject line resulted in the highest open rates. Whilst there’s no magic formula […]
Assessing the effectiveness of your marketing activities is essential. Every business owner knows that. So, when it comes to it, why are many small business owners struggling to accurately measure how well their marketing is performing? I believe it’s partly because, when you really know your business, your ‘gut’ feeling […]