How to deal with internet trolls

I wrote an article couple of years ago on how to deal with negative comments on social media. My number one piece of advice was 'don't attempt to ignore or delete the negative comment'. I'm now updating that recommendation to include... Don't feed the trolls. Posted by Becca We manage the social media accounts for a wide variety of businesses and 2016 has been the year of brand engagement. From those looking to sell their products directly to the public, to business-to-business accounts, we've seen a massive increase in engagement from their potential customers on Facebook, Twitter,…Read more

Ten marketing mistakes small businesses make

Owning a small business can be tough. As well as doing your day job, you have to take care of finance, HR, admin and marketing. Here's ten marketing mistakes we've seen small businesses make, along with our tips on how to avoid them. Ten marketing mistakes small businesses make (and how to avoid them)   In summary, our top ten marketing mistakes small businesses make are: 1. Not knowing who your customers are and what they want 2. Underestimating the importance of online representation 3. Marketing frequency and inconsistency 4. No clear call…Read more

15 words to use in your email marketing subject line

Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!).  They used this data to discover which words - and the order of these words - in the subject line resulted in the highest open rates. Whilst there's no magic formula to the perfect email marketing subject line, the study concluded the following 15 'power words'. First word: Open % Change Last word: Open % Change Customer's first name 14.68% Invitation 9.45% 7.69% Introducing 7.36% We 5.87% A 4.09% Your / You / You!…Read more

Should you run a competition to promote your brand?

Thinking about running a competition to promote your brand? This infographic, based on research by Tamba, might help decide if it's right for you and your target audience. Key findings Competitions work well if your brand is aimed at 21 to 49 year olds. 78% of competition entries are from people between the ages of 21 and 49... And if you want to target employed people. Half of participants are full-time employees. If you run a contest, give people the chance to enter on social media, especially via Facebook and Twitter. 87% of people enter via…Read more

An Infographic of Infographics

An infographic is a popular way to deliver complex information to audiences without the need for text-heavy documents. We're a big fan of them here at Goldilocks Marketing and were amused to see Junk Charts has analysed popular infographics to discover trends. We're pretty on trend with our infographic design... Though we're not sure if that's a good thing or not!  Read more

Marketing metrics – measuring the success of your marketing campaign

Assessing the effectiveness of your marketing activities is essential. Every business owner knows that. So, when it comes to it, why are many small business owners struggling to accurately measure how well their marketing is performing? I believe it's partly because, when you really know your business, your 'gut' feeling about the performance of a particular campaign is often right. If your shop is busier the week you're running an advertisement in your local paper, it's probably no coincidence. But, what if, that same week you launched your new website and you sent…Read more

Planning your email marketing campaign

In this article Rebecca Grainger, director of Goldilocks Marketing, gives us her top tips for email marketing planning, design and content. Timing: when to send your campaign This depends on who your audience is. Your website analytics may help with this decision - it makes sense to send your email at the most popular day and time for visits to your website. Email marketing provider Mailchimp says more people open email during the day than at night. The most active time is between 2pm-5pm. More emails are sent during the week than on…Read more

Writing a strategic marketing plan

In this article Rebecca Grainger, director of Goldilocks Marketing, gives an overview of what marketing is, why it is necessary, the basics of writing a plan and how to measure its success. What is marketing? "The management process responsible for identifying, anticipating and satisfying customer requirements profitably." Chartered Institute of Marketing (CIM) Marketing means business decisions are based on what the customer actually wants and needs, rather than just selling what the business has to offer. As a business, you can use the concept of marketing to: Understand your customers’ needs Match your…Read more