I wrote an article couple of years ago on how to deal with negative comments on social media. My number one piece of advice was ‘don’t attempt to ignore or delete the negative comment’. I’m now updating that recommendation to include… Don’t feed the trolls. Posted by Becca We manage the social […]
marketing
9 posts
Owning a small business can be tough. As well as doing your day job, you have to take care of finance, HR, admin and marketing. Here’s ten marketing mistakes we’ve seen small businesses make, along with our tips on how to avoid them. Ten marketing mistakes small businesses make (and […]
Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!). They used this data to discover which words – and the order of these words – in the subject line resulted in the highest open rates. Whilst there’s no magic formula […]
Thinking about running a competition to promote your brand? This infographic, based on research by Tamba, might help decide if it’s right for you and your target audience. Key findings Competitions work well if your brand is aimed at 21 to 49 year olds. 78% of competition entries are from […]
An infographic is a popular way to deliver complex information to audiences without the need for text-heavy documents. We’re a big fan of them here at Goldilocks Marketing and were amused to see Junk Charts has analysed popular infographics to discover trends. We’re pretty on trend with our infographic design… Though […]
This email marketing infographic by Marketo has some interesting facts and figures. Based on a survey of consumers and brands, it’s a good point of reference when planning your email campaign.
Assessing the effectiveness of your marketing activities is essential. Every business owner knows that. So, when it comes to it, why are many small business owners struggling to accurately measure how well their marketing is performing? I believe it’s partly because, when you really know your business, your ‘gut’ feeling […]
In this article Rebecca Grainger, director of Goldilocks Marketing, gives us her top tips for email marketing planning, design and content. Timing: when to send your campaign This depends on who your audience is. Your website analytics may help with this decision – it makes sense to send your email […]
In this article Rebecca Grainger, director of Goldilocks Marketing, gives an overview of what marketing is, why it is necessary, the basics of writing a plan and how to measure its success. What is marketing? “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Chartered Institute of […]