5 SEO Improvements Every Website Owner Can Make

With Google looking at over 200 factors to rank a website in its search results, it’s no wonder website owners get confused about what they can do to improve their pages. Here are five SEO improvements all website owners can do to a page to help it count in search engine listings: 1. SEO-Friendly URL This means nothing to search engines: http://yourwebsite.co.uk/1276372164 Use a short key phrase instead e.g. http://yourwebsite.co.uk/seo-improvements Aim for 3-5 words in the key phrase and separate each word with a hyphen. 2. Page title Aim for a page title…Read more

Fix Mobile Usability Issues Warning From Google

Google is sending notifications to webmasters with websites that are not deemed mobile-friendly with the header 'Fix mobile usability issues found on [your site name]'. The notifications, sent by email and Google Webmaster Tools, tell the webmaster: "Google systems have tested XX pages from your site and found that 100% of them have critical mobile usability errors. The errors on these XX pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users."…Read more

You can now exclude known bots from your Google Analytics reports

Google has announced a new feature within analytics that lets you filter out known bots and spiders from your website traffic results. Hooray! Bots and spiders are automated programmes that scan websites  – this includes search engine's own bots checking out your website for new articles etc, as well as the malicious ones who might visit for example to harbour your email address so they can spam you. Whilst there's currently no surefire way to stop the malicious ones visiting your website (without paying a lot of money for a list of bots's IP addresses and…Read more