How to deal with internet trolls

I wrote an article couple of years ago on how to deal with negative comments on social media. My number one piece of advice was 'don't attempt to ignore or delete the negative comment'. I'm now updating that recommendation to include... Don't feed the trolls. Posted by Becca We manage the social media accounts for a wide variety of businesses and 2016 has been the year of brand engagement. From those looking to sell their products directly to the public, to business-to-business accounts, we've seen a massive increase in engagement from their potential customers on Facebook, Twitter,…Read more

The Best Corporate Social Media Response of 2015

Tesco's response to this man's tongue-in-cheek complaint about a missing rasher of bacon: In his post, Mr Roberts asked the retail giant what they intended to do “about this cruel act of betrayal.” A Tesco spokesperson replied: “Well, it sounds like you've gone through a whirlwind of emotions for a Sunday morning.”   See the full post on FacebookRead more

Ten ideas for social media posts

Stuck for what to tweet or post? Here's some inspiration with our 10 ideas for social media posts. 1 Daily/Weekly tips and advice Aim to use a regular slot to post a top tip from your industry. eg #EnergySavingTip replace just one old light bulb with an energy saving recommended one and reduce lighting costs by up to £78 over the lifetime of the bulb! #MarketingTip Post a relevant top tip once a week  2 Share key statistics & data Use infographics to explain complex information in pictures or use (& credit) someone else’s…Read more

How to deal with negative comments on social media

Social media is a prime meeting place for you to interact with your customers. Most of the time it's a positive place full of happy people. But, occasionally, people will use Facebook, Twitter, Linked In, Google+ and others to vent their frustration - whether justified or not - at your business. Here's my strategy for dealing with negative comments on social media. Posted by Becca 1. Don't attempt to ignore or delete the negative comment. Social media is a public forum. The poster's comment has been posted publicly for others to see and…Read more

How to reach more people on Facebook organically

Our Facebook page was running pretty smoothly. We had a good number of loyal fans, and people seeing - and engaging with - our posts. Then this happened:   The change in Facebook's news feed and its resulting decline in page post views is pretty well documented, with page owners everywhere up in arms their fans could no longer see posts in their news feed. Facebook's explanation was down to post volume: "It’s possible that an update you post on your Page may not be shown to everyone who likes your Page because…Read more

Write a Winning Twitter Bio

Describing yourself in 160 characters or less isn't easy. It's not a lot of characters. But a strong Twitter bio should draw your potential followers in by letting them know who you are, what you do and where they can find out more. Here are my dos and don'ts for creating a strong bio on Twitter: 1. Don't leave your bio blank! Don't presume you're interesting enough for people to click on your profile and check out your tweets without a bio. Entice them with a clear bio. And please don't be an…Read more

Social media sites compared

UK marketers rate networking sites in this scorecard of social media sites compared by DMA... In the first study of its kind, The DMA Social Media Council asked 171 UK marketers to score Facebook, Twitter, Linked In, Google+ and Youtube in three key areas: campaign planning, execution and optimisation. The resulting scorecard provides a unique insight into what marketers think of the tools on offer and where social media sites need to improve:Read more