Should you run a competition to promote your brand?

Thinking about running a competition to promote your brand? This infographic, based on research by Tamba, might help decide if it's right for you and your target audience. Key findings Competitions work well if your brand is aimed at 21 to 49 year olds. 78% of competition entries are from people between the ages of 21 and 49... And if you want to target employed people. Half of participants are full-time employees. If you run a contest, give people the chance to enter on social media, especially via Facebook and Twitter. 87% of people enter via…Read more

An Infographic of Infographics

An infographic is a popular way to deliver complex information to audiences without the need for text-heavy documents. We're a big fan of them here at Goldilocks Marketing and were amused to see Junk Charts has analysed popular infographics to discover trends. We're pretty on trend with our infographic design... Though we're not sure if that's a good thing or not!  Read more

Social media sites compared

UK marketers rate networking sites in this scorecard of social media sites compared by DMA... In the first study of its kind, The DMA Social Media Council asked 171 UK marketers to score Facebook, Twitter, Linked In, Google+ and Youtube in three key areas: campaign planning, execution and optimisation. The resulting scorecard provides a unique insight into what marketers think of the tools on offer and where social media sites need to improve:Read more

Marketing metrics – measuring the success of your marketing campaign

Assessing the effectiveness of your marketing activities is essential. Every business owner knows that. So, when it comes to it, why are many small business owners struggling to accurately measure how well their marketing is performing? I believe it's partly because, when you really know your business, your 'gut' feeling about the performance of a particular campaign is often right. If your shop is busier the week you're running an advertisement in your local paper, it's probably no coincidence. But, what if, that same week you launched your new website and you sent…Read more

Facebook pages: The rules to running competitions

Facebook changed its rules for business page competitions at the end of August this year. Under the new rules, page owners are free to run competitions on their own timelines without using a third-party app. Hooray! You ARE now allowed to ask Facebook users to enter your competition by: › Liking or commenting on your page post › Messaging the page › Voting by liking a post or photo However, there are some strict no-nos. Facebook are very clear that promotions can only be administered through pages or apps and "Personal Timelines must not be…Read more

Planning your email marketing campaign

In this article Rebecca Grainger, director of Goldilocks Marketing, gives us her top tips for email marketing planning, design and content. Timing: when to send your campaign This depends on who your audience is. Your website analytics may help with this decision - it makes sense to send your email at the most popular day and time for visits to your website. Email marketing provider Mailchimp says more people open email during the day than at night. The most active time is between 2pm-5pm. More emails are sent during the week than on…Read more

Writing a strategic marketing plan

In this article Rebecca Grainger, director of Goldilocks Marketing, gives an overview of what marketing is, why it is necessary, the basics of writing a plan and how to measure its success. What is marketing? "The management process responsible for identifying, anticipating and satisfying customer requirements profitably." Chartered Institute of Marketing (CIM) Marketing means business decisions are based on what the customer actually wants and needs, rather than just selling what the business has to offer. As a business, you can use the concept of marketing to: Understand your customers’ needs Match your…Read more