Market research & customer insight

We provide high quality business and consumer research and stakeholder consultations, from project planning through to analysis.

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (CIM)

Customer market research and insight to improve profitability

Market research is the foundation of a strong business and marketing plan. Before Market research & customer insightyou promote your business, you need to know who and where your customers are, what they want and need, and why they buy (or don’t buy…) from you and your competitors.

Stakeholder consultations for public and not-for-profit sector organisations

We work with local authorities, not-for-profit organisations and charities to measure Stakeholder consultationsand improve customer, employee and other stakeholder satisfaction; seek stakeholder views around specific issues; and other specialist consultation exercises such as customer journey mapping. This includes supporting feasibility studies, communication and other audits, and statutory requirements.

Market research methods

From day one, we work with you to understand what you need to know and carry out the appropriate market research to answer these questions. Our researchers often work alongside the client’s existing marketing team to ensure any research is fair and impartial. We’re equally happy project managing the whole process from planning through to analysis and conclusions.

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market research - surveys, questionnaires and polls

Quantitative market research

Surveys, polls and questionnaires
Our experienced market researchers will recommend the most effective method and delivery  (online, in person, telephone or by post), design the questions, collect and collate data, analyse responses (including cross-analysis) and create a report with key findings and research.
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market research - focus groups, interviews and desk-based

Qualitative market research

Focus groups, interviews and desk-based research
Qualitative market research is normally used to explore the results found from surveys, polls and questionnaires. Where quantitative market research gives you the length, qualitative market research gives the depth. Our market researchers are experienced in developing and running focus groups and interviews with customers, potential customers and staff.

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Market research benefits

Market research is particularly suitable for new businesses or those considering launching a new product or service, as well as existing businesses who are struggling to gain or retain customers. It will typically tell you:

  • If there is a market for your product(s) or service(s), and if so how big it is
  • Whether people are aware of your company and product(s) or service(s), and their perceptions of you
  • Who your customers are/will be and what they want and need from you
  • Your potential customers’ buying habits and their changing needs
  • Improvements or changes you might need to make to sell more

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Market research & customer insight blogs

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