We provide high quality business and consumer research and stakeholder consultations, from project planning through to analysis.
“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (CIM)
Customer market research and insight to improve profitability
Market research is the foundation of a strong business and marketing plan. Before you promote your business, you need to know who and where your customers are, what they want and need, and why they buy (or don’t buy…) from you and your competitors.
Stakeholder consultations for public and not-for-profit sector organisations
We work with local authorities, not-for-profit organisations and charities to measure and improve customer, employee and other stakeholder satisfaction; seek stakeholder views around specific issues; and other specialist consultation exercises such as customer journey mapping. This includes supporting feasibility studies, communication and other audits, and statutory requirements.
Market research methods
From day one, we work with you to understand what you need to know and carry out the appropriate market research to answer these questions. Our researchers often work alongside the client’s existing marketing team to ensure any research is fair and impartial. We’re equally happy project managing the whole process from planning through to analysis and conclusions.
Quantitative market research
Surveys, polls and questionnaires
Our experienced market researchers will recommend the most effective method and delivery (online, in person, telephone or by post), design the questions, collect and collate data, analyse responses (including cross-analysis) and create a report with key findings and research.
Qualitative market research
Focus groups, interviews and desk-based research
Qualitative market research is normally used to explore the results found from surveys, polls and questionnaires. Where quantitative market research gives you the length, qualitative market research gives the depth. Our market researchers are experienced in developing and running focus groups and interviews with customers, potential customers and staff.
Market research benefits
Market research is particularly suitable for new businesses or those considering launching a new product or service, as well as existing businesses who are struggling to gain or retain customers. It will typically tell you:
- If there is a market for your product(s) or service(s), and if so how big it is
- Whether people are aware of your company and product(s) or service(s), and their perceptions of you
- Who your customers are/will be and what they want and need from you
- Your potential customers’ buying habits and their changing needs
- Improvements or changes you might need to make to sell more
Market research & customer insight blogs
- How to measure and increase website conversion rates - For most businesses and individuals, the purpose of having a website is to get your potential customers to DO something. Whether that’s to buy your product, enquire about your service or simply to raise awareness, every website owner has the objective to convert the visitor. The conversion rate of a website measures this objective. For...
- Google Analytics Tutorial for Beginners: How to use Google Analytics - Google Analytics Tutorial for Beginners: How to use Google Analytics The Google Analytics interface is very intuitive to use, but it’s also huge! This tutorial from goldilocksmarketing.co.uk is a guide for complete beginners and shows you how to navigate Google Analytics to find the information you need about your website traffic. This guide is aimed...
- You can now exclude known bots from your Google Analytics reports - Google has announced a new feature within analytics that lets you filter out known bots and spiders from your website traffic results. Hooray! Bots and spiders are automated programmes that scan websites – this includes search engine’s own bots checking out your website for new articles etc, as well as the malicious ones who might visit for...
- 15 words to use in your email marketing subject line - Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!). They used this data to discover which words – and the order of these words – in the subject line resulted in the highest open rates. Whilst there’s no magic formula to the perfect email marketing...
- Marketing metrics – measuring the success of your marketing campaign - Assessing the effectiveness of your marketing activities is essential. Every business owner knows that. So, when it comes to it, why are many small business owners struggling to accurately measure how well their marketing is performing? I believe it’s partly because, when you really know your business, your ‘gut’ feeling about the performance of a...