Should you run a competition to promote your brand?

Thinking about running a competition to promote your brand? This infographic, based on research by Tamba, might help decide if it’s right for you and your target audience.

Key findings

  • Competitions work well if your brand is aimed at 21 to 49 year olds. 78% of competition entries are from people between the ages of 21 and 49…
  • And if you want to target employed people. Half of participants are full-time employees.
  • If you run a contest, give people the chance to enter on social media, especially via Facebook and Twitter. 87% of people enter via social media. Facebook and Twitter are the two most popular social media channels for entering a competition.

The bottom line

  • Competitions are a great way to engage people with your brand, even after the prize winner has been announced. 84.5% of people who enter competitions still share content from a brand on social media after the promotion ends.
  • Competitions increase brand perception and word-of-mouth recommendations. 79% report a positive influence on brand perception and 3 out of 4 people are more likely to recommend a brand that offers competitions and giveaways.
  • Announce the winner promptly after the closing date and send out the prize. Then stay in touch with competition entrants, but don’t bombard them with spam! Competition winners are most frustrated with ‘unwanted spam from the brand’, but also dislike delays in giving out the prize or in announcing the winner.

competition consumers infographic