Ten ideas for social media posts

Stuck for what to tweet or post? Here’s some inspiration with our 10 ideas for social media posts.

1 Daily/Weekly tips and advice

Aim to use a regular slot to post a top tip from your industry.

eg #EnergySavingTip replace just one old light bulb with an energy saving recommended one and reduce lighting costs by up to £78 over the lifetime of the bulb!

#MarketingTip Post a relevant top tip once a week

 2 Share key statistics & data

Use infographics to explain complex information in pictures or use (& credit) someone else’s – check out dailyinfographic.com

3 Share resources interesting news articles or info from other sites

4 Customer and people stories

Give you business personality by introducing your staff and your customers to followers. From a happy customer’s testimonial to a Q&A session with your CEO, people like people stories! Better yet, ask customers to post reviews directly to your Facebook/Twitter page.

5 Be interactive – ask questions and create polls

Fill in the blanks work well for this eg my favourite time of year is… because… Poll experts in the industry, compile a report of their responses, then let everyone who’s taken part know the results.

6 Photos & videos

‘How to’ videos and tutorials, photos from behind the scenes, sneaky peeks at new products, before and after shots, testimonial videos, other people’s youtube videos – all of these are great for sharing!

Our video tutorial posts are consistency the most shared/liked/favourited of any posts.

7 Coupons and competitions, sales and special events

Social media exclusive offers, incentives, events you’ll be attending all give your followers a reason to keep following you and encourage interaction.

8 Make a list

Create a recommended tools list on your website and share it – eg ten essential plugins for your #WordPress website. Use numbers and digits in your headlines for best effect.


Inspirational relevant, or non-relevant quotes are great talking points if you’ve got nothing to say! Eg “Three things cannot be long hidden: the sun, the moon, and the truth.” Buddha (see http://www.brainyquote.com for inspiration)

10 Add random, non-work-related posts to show you’re a real person

eg what you’re doing this weekend, pictures of your cat, things that annoy you.

See also