15 words to use in your email marketing subject line

Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!).  They used this data to discover which words - and the order of these words - in the subject line resulted in the highest open rates. Whilst there's no magic formula to the perfect email marketing subject line, the study concluded the following 15 'power words'. First word: Open % Change Last word: Open % Change Customer's first name 14.68% Invitation 9.45% 7.69% Introducing 7.36% We 5.87% A 4.09% Your / You / You!…Read more

Planning your email marketing campaign

In this article Rebecca Grainger, director of Goldilocks Marketing, gives us her top tips for email marketing planning, design and content. Timing: when to send your campaign This depends on who your audience is. Your website analytics may help with this decision - it makes sense to send your email at the most popular day and time for visits to your website. Email marketing provider Mailchimp says more people open email during the day than at night. The most active time is between 2pm-5pm. More emails are sent during the week than on…Read more