15 words to use in your email marketing subject line

Online email marketing provider Campaign Monitor analysed email open rates from 360,872 campaigns over fifteen months (a sample of 3,941,735,015 recipients!).  They used this data to discover which words - and the order of these words - in the subject line resulted in the highest open rates. Whilst there's no magic formula to the perfect email marketing subject line, the study concluded the following 15 'power words'. First word: Open % Change Last word: Open % Change Customer's first name 14.68% Invitation 9.45% 7.69% Introducing 7.36% We 5.87% A 4.09% Your / You / You!…Read more