Writing a strategic marketing plan

In this article Rebecca Grainger, director of Goldilocks Marketing, gives an overview of what marketing is, why it is necessary, the basics of writing a plan and how to measure its success. What is marketing? "The management process responsible for identifying, anticipating and satisfying customer requirements profitably." Chartered Institute of Marketing (CIM) Marketing means business decisions are based on what the customer actually wants and needs, rather than just selling what the business has to offer. As a business, you can use the concept of marketing to: Understand your customers’ needs Match your…Read more