Assessing the effectiveness of your marketing activities is essential. Every business owner knows that. So, when it comes to it, why are many small business owners struggling to accurately measure how well their marketing is performing? I believe it’s partly because, when you really know your business, your ‘gut’ feeling […]
marketing ROI
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In this article Rebecca Grainger, director of Goldilocks Marketing, gives an overview of what marketing is, why it is necessary, the basics of writing a plan and how to measure its success. What is marketing? “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Chartered Institute of […]