How to deal with negative comments on social media

Social media is a prime meeting place for you to interact with your customers. Most of the time it's a positive place full of happy people. But, occasionally, people will use Facebook, Twitter, Linked In, Google+ and others to vent their frustration - whether justified or not - at your business. Here's my strategy for dealing with negative comments on social media. Posted by Becca 1. Don't attempt to ignore or delete the negative comment. Social media is a public forum. The poster's comment has been posted publicly for others to see and…Read more

Write a Winning Twitter Bio

Describing yourself in 160 characters or less isn't easy. It's not a lot of characters. But a strong Twitter bio should draw your potential followers in by letting them know who you are, what you do and where they can find out more. Here are my dos and don'ts for creating a strong bio on Twitter: 1. Don't leave your bio blank! Don't presume you're interesting enough for people to click on your profile and check out your tweets without a bio. Entice them with a clear bio. And please don't be an…Read more

Social media sites compared

UK marketers rate networking sites in this scorecard of social media sites compared by DMA... In the first study of its kind, The DMA Social Media Council asked 171 UK marketers to score Facebook, Twitter, Linked In, Google+ and Youtube in three key areas: campaign planning, execution and optimisation. The resulting scorecard provides a unique insight into what marketers think of the tools on offer and where social media sites need to improve:Read more